Page 10 - Dijital İtibar Raporu 2024

% %
% %
SEKTÖR SKORLARI BİR YILDA NASIL DEĞİŞTİ?
.$5$<2/8 7$û,0$&,/,ø,
AKARYAKIT
6h7 h5h1/(5ú
SEKTÖR SKORLARI BİR YILDA NASIL DEĞİŞTİ?
AKARYAKIT
87,04
90,87
89,90
85,65
82,91
58,34
90,87
83,24
89,60
89,90
85,65
59,81
82,91
58,34
70,71
83,24
71,72
89,60
10
73,52
59,81
81,17
79,77
70,71
57,74
70,15
63,75
10
73,52
55,12
81,17
79,77
57,74
52,80
67,88
70,15
63,75
61,56
55,12
52,90
72,26
6
51,93
52,80
67,88
5
58,16
55,48
52,90
72,26
52,18
0
60
20
60
40
0
40
80
20
100
100
51,93
6
40
20
0
60
100
80
5
55,48
58,16
52,18
2022
0 Skor:
2024
2023
80
100
20
40
20
100
80
60
2024
0 Skor:
2023
2022
2
2
40
80
60
20
0 Skor:
2024
2023
2022
1
1
2024
2023
2022
Skor:
Skor:
2023
2022
2
-1
2
0
-2
2023
2024
Skor:
1
1
-3
-3
-3
-3
-1
-4
0
-2
-3
-3
-3
-5
-5
.2=0(7ú. 9( .úûú6(/ %$.,0
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82,97
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82,69
89,90
84,89
78,22
-7
82,97
-5
89,90
89,71
82,69
-10 -10
83,64
89,90
84,89
78,22
68,36
68,66
89,90
89,71
83,64
81,04
61,96
85,54
-10
-13 -13
86,85
68,36
68,66
67,93
74,41
81,04
82,47
61,96
85,54
-10
86,85
61,65
63,10
67,93
74,41
82,47
69,40
63,71
60,25
74,99
61,65
62,08
69,40
54,76
67,76
63,71
-15
60,25
80
100
60
20
40
0
74,99
100
60
80
20
0
40
0
60
100
40
80
20
62,08
54,76
67,76
-15
60
20
40
80
100
2022
60
100
80
2023
2024
0 Skor:
40
20
2024
0 Skor:
2023
2022
60
40
80
20
100
2024
2022
0 Skor:
2023
Skor:
2022
2023
2024
2022
2023
2024
Skor:
Skor:
2024
2023
2022
% %
-20
-23
-20
'$<$1,./, 7h.(7ú0 h5h1/(5ú
-23
7(/(.20h1ú.$6<21
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82,34
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80,30
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88,88
86,79
/$67ú.
88,13
90,87
92,08
82,34
89,90
77,05
80,30
82,91
73,45
85,65
-25
86,79
58,34
88,13
86,27
92,08
89,60
83,24
87,20
77,05
82,28
59,81
73,45
90,92
88,13
70,71
63,21
86,92
87,20
71,72
82,28
WEB'D E EN ÇOK KONUŞULAN 10 MARKA
SOSYAL MEDYADA EN ÇOK KONUŞULAN 10 MARKA
82,65
10
73,52
90,92
79,31
81,17
79,77
88,13
63,21
68,59
57,74
86,92
70,15
70,28
63,75
70,08
WEB'D E EN ÇOK KONUŞULAN 10 MARKA
82,65
79,31
55,12
56,16
68,59
73,33
62,93
52,80
67,88
70,28
62,20
70,08
80,42
56,16
52,90
72,26
89,90
100
60
0
40
80
20
73,33
TOPLAM SONUÇ
TOPLAM SONUÇ
62,93
6
51,93
60
20
40
100
0
80
5
62,20
55,48
58,16
63,01
80,42
89,90
52,18
20
80
40
100
60
80
0
60
40
100
20
80
40
100
60
0 Skor:
20 100
2024
0
80
20
2023
60
40
2022
TOPLAM SONUÇ
TOPLAM SONUÇ
80
20
100
Trendyol
60
60 2022
80
Türk Hava Yolları
40
1.980.946
100
0 Skor:
2024
40 2023
63,01
429.925
2023
2022
2024
Skor:
2023
2024
40
20
2022
80
60
2024
0
Skor: 2024 40 71,72 86,27 80 AKARYAKIT 2024 .$5$<2/8 7$û,0$&,/,ø, 63,10 60 87,04 100 0 Skor: 6h7 h5h1/(5ú 2022 87,04 61,56 2022 89,90 100 0 20 61,56 SOSYAL MEDYADA EN ÇOK KONUŞULAN 10 MARKA -3 SEKTÖR SKORLARI BİR YILDA NASIL DEĞİŞTİ?
2023
2022
2023
Skor:
2
2
Trendyol
2022
2023
Skor:
2024
1.405.484
Turkcell
135.815
Skor: 2024 2023 2022 Skor: 2024 2023 2022 Türk Hava Yolları 0 1.980.946 1 1 Amazon 429.925
-1
-3
(ø/(1&( Turkcell 1.405.484 Amazon -2 -3 -3 -3 135.815
Apple
(ø/(1&( 89,90 /2-ú67ú. 9( 7$û,0$&,/,. =ú1&ú5 0$5.(7/(5 Trendyol 1.293.165 115.420 -4 -5 -5
89,90 %2<$ .2=0(7ú. 9( .úûú6(/ %$.,0 7(.12/2-ú Trendyol 1.293.165 Apple 115.420
DİJİTAL 89,90 =ú1&ú5 0$5.(7/(5 89,90 Netflix 1.215.145 Türk Hava Yolları 93.510
İTİBAR 89,90 /2-ú67ú. 9( 7$û,0$&,/,. 89,90
89,90
RAPORU 89,90 82,69 82,97 86,21 Netflix -5 1.215.145 Türk Hava Yolları -7
89.451
-
89,90
60,99 89,90 78,22 89,90 84,89 89,90 Tüpraş 1.205.279 Turkcell 93.510
93,28
64,94 83,64 - 89,71 86,21 89,90
60,99 59,92 - 63,80 93,28 Tüpraş 1.205.279 Turkcell 89.451 -10
Koç Holding
1.082.959
Zorlu
56,99
-
64,94 81,04 90,01 68,36 68,77 68,66 83.356
55,62 86,85 59,92 85,54 63,80 61,96 Koç Holding -10 1.082.959 Zorlu 83.356 -13
61,86
56,99
89,90
59,65 82,47 90,01 74,41 68,77 67,93 Starbucks 866.639 Sabancı Holding 83.356
55,62 53,86 63,10 61,86 61,65 Starbucks 866.639 Sabancı Holding
61,12
58,17
89,90
81,41
59,65
66.790
0 20 40 60 80 100 69,40 69,86 60,25 61,12 63,71 TOGG 866.194 A JET (Anadolu Jet) 83.356
58,17 74,99 53,86 76,85 62,08
61,48
60
20
0
0Skor: 2024 40 2023 60 2022 80 100 67,76 0 20 69,86 80 100 54,76 20 40 81,41 80 100 TOGG -15 866.194 A JET (Anadolu Jet) 66.790
Samsung
65.056
865.079
60
40
80
76,85
0 20 40 60 80 100 61,48 0 20 40 60 80 100 0 20 40 60 Ülker 100
2024
Skor: 2024 2023 2022 0Skor: 20 40 2023 60 2022 80 100 Skor: 2024 2023 0 Skor: 2022 40 2023 60 2022 80 100 Ülker 865.079 Samsung 65.056
20
2024
Skor: 2024 2023 2022 Skor: 2024 2023 2022 Skor: 2024 2023 2022 Köfteci Yusuf 757.399 Tesla 64.758
- 9HUL EXOXQPDPDNWDG×U
Skor: 2024 2023 2022 % %
( 7ú&$5(7 Köfteci Yusuf -20 757.399 Tesla 64.758
AKARYAKIT .$5$<2/8 7$û,0$&,/,ø, - 9HUL EXOXQPDPDNWDG×U SEKTÖR SKORLARI BİR YILDA NASIL DEĞİŞTİ? -23
( 7ú&$5(7 81,59 '$<$1,./, 7h.(7ú0 h5h1/(5ú 6h7 h5h1/(5ú
90,87 02%ú/<$ 87,04 7(/(.20h1ú.$6<21
-
85,65 81,59 02%ú/<$ 88,88 79,18 89,90
/$67ú.
82,91
-
-
83,24 80,30 89,60 58,34 82,34 NEGATİF KONUŞULAN İLK 10 MARKA
-25
64,58
- 81,02 92,08 79,18 59,81 88,13 86,79
71,72 89,90 70,71 62,95 73,45 77,05 NEGATİF KONUŞULAN İLK 10 MARKA
81,17
66,82
79,77 81,02 86,27 64,58 78,54 73,52 10 82,28
87,20
57,74
70,15
63,75 89,90 90,92 62,95
66,01 75,87 55,12 63,21 88,13 TAHMİNİ ERİŞİM NEGATİF ORAN%
66,82
72,98
67,88 61,24 52,80 86,92 78,54 79,31 82,65 SOSYAL MEDYADA EN ÇOK KONUŞULAN 10 MARKA WEB'D E EN ÇOK KONUŞULAN 10 MARKA
59
62.046.588
72,26 66,01 68,59 75,87 61,56 Dicle TAHMİNİ ERİŞİM NEGATİF ORAN%
52,90
73,45
70,28
78,22
55,48
0
58,16 20 40 61,24 60 80 100 56,16 72,98 51,93 5 6 70,08
77,12
73,33
52,18
73,45
Trendyol
40
56
80.103.623
0 20 40 60 80 100 0 20 62,20 60 80 100 78,22 62,93 Dicle 62.046.588 59
80
60
78,30 0
0Skor: 2024 40 2023 60 2022 80 100 0 20 40 60 80 100 77,12 20 40 89,90 100 80,42
20
0
100
56
Skor: 2024 2023 2022 Skor: 2024 2023 2022 10 20 30 40 50 60 70 80 63,01 0 20 2 40 2 60 80 Trendyol 80.103.623 TOPLAM SONUÇ TOPLAM SONUÇ
- 9HUL EXOXQPDPDNWDG×U
Skor: 2024 2023 2022 78,30 Skor: 2024 2023 2022 1 1 Temu 66.817.653 49
Skor: 2024 2023 2022 0 Skor: 10 2024 30 2023 40 2022 60 70 80 0 20 40 60 80 100
50
20
1.980.946
66.817.653
- 9HUL EXOXQPDPDNWDG×U 2023 2022 0 Skor: 2024 2023 2022 Temu -1 -2 Türk Hava Yolları 49 Trendyol 429.925
-3
Skor: 2024 2023 2022 Skor: 2024 Köfteci Yusuf -3 -3 -3 124.604.485 49
*ú<ú0 Köfteci Yusuf Turkcell -4 1.405.484 Amazon 135.815
45.289.410
45
7(.12/2-ú
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272027ú9
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FDN VDYDĠ DODQODUòQGDNۭ JHOۭĠPHOHU
45.289.410
83,36 Ġ½Ġ½ \½]GH ֵWH .RWRQֵX ۭON VòUD\D 83,96 89,90 -5 Şok Market Trendyol 45-7 1.293.165 Apple 115.420
272027ú9
82,97
82,69 81,61 89,90 =ú1&ú5 0$5.(7/(5 Burger King 82.673.023 41
/2-ú67ú. 9( 7$û,0$&,/,.
56,05
84,89
74,44
HWNۭOۭ ROX\RU &RFD &ROD OۭGHUOۭàۭQۭ
78,22 83,36 WDĠòGò 9DNNR \½]GH %R\QHU 83,96 89,90 Netflix 1.215.145 Türk Hava Yolları
89,90
89,71
83,64 56,05 77,10 89,90 65,02 89,90 89,90 Burger King 82.673.023 41 93.510
Yemeksepeti
98.631.333
41
89,90
88,07 \½]GH YH OۭVWHGH ֵXQFX VòUD- 74,44 86,21 -10
68,36
1.205.279
\½]GH G½Ġ½ĠOH GH ROVD V½UG½U½U- -
81,04 77,10 60,99 65,02 77,72 68,66 93,28 Yemeksepeti Tüpraş 41 Turkcell 89.451
98.631.333
86,75
85,54
61,96
88,50
-
86,85 88,07 \D G½ĠHQ /& :DۭNۭNֵۭQۭQ \½]GH NHQ 1HVFDIH \½]GH G½Ġ½ĠH UDà- -10 Turkcell 218.900.657 40 -13
64,94
77,72
82,47 65,03 56,99 74,41 89,90 67,93 63,80 Koç Holding 1.082.959 Zorlu 83.356
86,75
59,92
88,50
77,56 \HGۭQFۭ 'H)DFWRֵQXQ \½]GH PHQ ۭNۭQFۭ VòUD\D \½NVHOۭ\RU <½]GH 68,77 Turkcell 218.900.657 40
Mc Donalds
61,65
63,10
90,01
69,40 65,03 SXDQ ND\Eò \DĠDGòàò J·U½O½\RU 77,45 63,71 61,86 67.984.526 39
89,90
G
74,44½Ġ½Ġ 3HSVֵۭ\ۭ VHNW·UGH ½¨½QF½
55,62
73,28
60,25
89,90
67.984.526
60
0 74,99 20 40 77,56 80 100 59,65 54,76 77,45 62,08 Mc Donalds Starbucks 39 866.639 Sabancı Holding 83.356
NRQ
65,02
67,76 73,28 58,17 74,44XPXQD ۭWۭ\RU .DKYH WDUDIòQGD -15 61,12 Starbucks 116.609.038 39
53,86
60
40
20
0
0
60
40
20 80
0 20 40 0 Skor: 2024 40 2023 60 2022 80 100 0 LİDERLİK UÇUŞU 60 0 80 80 20 100 65,02 80 100 20 40 69,86 80 100 81,41 Starbucks TOGG 39 866.194 A JET (Anadolu Jet) 66.790
60
100
60
40
20
100
116.609.038
ۭVH JOREDO GHY 6WDUEXFNV 'ñ5 ֵGH
76,85
2022
0 Skor:
Skor: 2024 2023 2022 Skor: 2024 2023 2022 2024 2023 60 80 100 2024 2023
40
20
Skor:
61,48 2022
7½UN +DYD <ROODUò KHP JH¨HQ
Skor: 2024 2023 2022 Skor: 2024 2023 2022 ֵQFò VòUD\D JۭUHFHN NDGDU \½NVHN 80 100 0 20 40 60 80 100 Ülker 865.079 Samsung 65.056
20
60
40
0
2023
Skor:
2022
2024
G·QHP KHP GH EX G·QHPGH EۭU VNRUD VDKۭS $QFDN EX VHNW·U½Q -20 Skor: 2024 2023 2022 Köfteci Yusuf 757.399 Tesla 64.758
Skor:
2023
2022
2024
- 9HUL EXOXQPDPDNWDG×U
'$<$1,./, 7h.(7ú0 h5h1/(5ú PۭO\RQGDQ ID]OD VRQX¨OD OۭGHU- GۭàHU R\XQFXODUò SXDQODPD GD FۭGGۭ POZİTİF KONUŞULAN İLK 10 MARKA -23
+$9$ <2/8 7$û,0$&,/,ø,
( 7ú&$5(7 7(/(.20h1ú.$6<21
+$9$ <2/8 7$û,0$&,/,ø, 89,90 Oۭàۭ SHU¨ۭQOHGۭ 7RSODP VRQX¨WD VRUXQODU \DĠò\RU 'ۭMۭWDO PHFUDODU- POZİTİF KONUŞULAN İLK 10 MARKA
/$67ú.
88,88
82,34
89,90
81,59
80,30 89,90 JHUۭOHPH ROVD GD HUۭĠۭPۭQۭ PۭO- GDNۭ HWNۭVۭQۭQ E½\½PHVۭQGH E½\½N -25
86,79
92,08 89,90 - 88,13 02%ú/<$ TAHMİNİ ERİŞİM POZİTİF ORAN%
89,90 \RQGDQ ID]OD DUWòUDQ ĠۭUNHW VHN- URO½ ROGXàXQX G½Ġ½Q½OHQ (VSUHV-
77,05
73,45
-
86,27 57,91 89,90 87,20 79,18 TAHMİNİ ERİŞİM POZİTİF ORAN%
50
82,28
90,92 53,89 W·U OۭGHUۭ RODUDN SXDQòQò GD NRUX- VR /DE ֵWH SXDQGD NDOò\RU 64,58 Zorlu 62.145.515 NEGATİF KONUŞULAN İLK 10 MARKA
81,02
57,91 63,21 88,13
89,90
86,92 56,44 PXĠ J·U½Q½\RU '·UW PDUNDQòQ RQX NòO SD\ò IDUNOD .DKYH '½Q\D- 62,95 Zorlu 62.145.515 50
Huawei
WEB'D E EN ÇOK KONUŞULAN 10 MARKA
53,89 66,82 79,31 82,65 SOSYAL MEDYADA EN ÇOK KONUŞULAN 10 MARKA 86.648.817 50
68,59 54,88 GD SXDQ G½Ġ½Ġ½ \DĠDPDGòàò VHN- Vò ۭ]Oۭ\RU +HU ۭNۭ VHNW·UGH GH *D]- 78,54
56,44
70,28
56,16 52,15 66,01 70,08 75,87 Huawei 86.648.817 50 TAHMİNİ ERİŞİM NEGATİF ORAN%
54,88 73,33 Sabancı Holding 88.602.932 45
61,24 62,93
53,27
62,20 52,15 W·UGH PDUND NۭPOۭàۭQۭ \HQۭOH\HQ ]H ND\QDNOò ER\NRWODUòQ \DQò VòUD 72,98
Dicle
40
89,90
0 20 40 60 0 80 20 100 60 80 100 73,45 80,42 Sabancı Holding 88.602.932 45 62.046.588 59
TOPLAM SONUÇ
0
20
53,27 0 $ -HW \½]GH 3HJDVXV ۭVH \½]- KD\YDQ VHYHUOHU YH WDàĠۭĠ JۭEۭ VR- 80 78,22 Türkiye Sigorta 108.866.199 41 TOPLAM SONUÇ
60
40
100
100
63,01
40
60
80
20
20
Trendyol
0 Skor:
2022
60
80
20
Skor: 2024 2023 2022 2024 40 2023 60 80 100 GH SXDQ DUWòĠò ND\GHGۭ\RU .òUò- UXQODU VHNW·UOHUۭQ WHPVۭOFۭOHUۭQۭ 77,12 Türkiye Sigorta 108.866.199 41 80.103.623 56
100
40
0
Trendyol
Skor: 2024 2023 2022 Skor: 2024 2023 2022 78,30 Türk Hava Yolları Samsung 1.980.946 75.750.224 39 429.925
Skor: 2024 2023 2022 OòPODUD ۭQۭOGۭàۭQGH SR]ۭWۭI YH QH- J½QGHPH WDĠòGò 0 10 20 30 40 50 60 70 80
Skor:
2024
2022
2023
Temu
- 9HUL EXOXQPDPDNWDG×U Samsung 75.750.224 39 66.817.653 49
Amazon
1.405.484
JDWۭIۭ GHQJHOۭ RUDQODUD VDKۭS RODQ 7+< \½]GH Q·WU Skor: 2024 2023 2022 Turkcell Bahçeşehir 100.765.682 38 135.815
Köfteci Yusuf
(ø/(1&( úd(&(. NRQXĠXOPD ۭOH GۭMۭWDO PHFUDGD JHQHOOۭNOH NDPSDQ\D YH KAMPANYA GERİ TEPTİ Trendyol Bahçeşehir 100.765.682 38 124.604.485 49
1.293.165
Apple
37
Pınar
115.420
34.525.560
*ú<ú0
=ú1&ú5 0$5.(7/(5
87,04
úd(&(. 89,90 WDQòWòP IDDOۭ\HWOHUۭ ۭOH WXWXQGXàX G½Ġ½Q½OHEۭOۭU ğۭU- .R]PHWۭN PDàD]DFòOòàò DODQòQGD JH- Şok Market
/2-ú67ú. 9( 7$û,0$&,/,.
Türk Hava Yolları
93.510
89,90 89,26 81,61 272027ú9 Netflix Pınar 1.215.145 34.525.560 37 45.289.410 45
Acıbadem
37
143.238.872
89,90
87,04
89,90 NHW .DGòQ 0ۭOOۭ 9ROH\ERO 7DNòPòֵQòQ WDĠòQPDVò ۭOH ۭO- QۭĠ NۭWOHOHUH KۭWDS HGHQ *UDWۭV :DW-
83,36 89,90
72,98
83,96
Burger King
86,21
89,26
Teknosa 1.205.279
Turkcell
71,63] SD\ODĠòPODUò GHQJHOۭ EۭU ۭOHWۭĠۭP VWUDWH-
89.451
48.220.807
37
60,99 JۭOۭ ROXPVX 56,05 - VRQV YH 5RVVPDQ JۭEۭ ]ۭQFۭUOHU \HU DOò- Tüpraş Acıbadem 143.238.872 37 82.673.023 41
74,44
93,28
72,98
65,02
64,94 MۭVۭ ۭOH \·QHWHEۭOPۭĠ 77,10 - \RU %X PDUNDODU DUDVòQGD NDPSDQ\D Yemeksepeti 98.631.333 41
68,27
Zorlu
Oba
36.919.584
56,99 71,63 59,92 63,80 77,72 Koç Holding Teknosa 1.082.959 48.220.807 37 83.356
88,07
36
82,10
68,27 90,01 68,77
86,75
Turkcell
55,62 64,61 89,90 G·QHPOHUۭQGH \DĠDQDQ P½ĠWHUۭ VR- 88,50 Oba 36.919.584 36 218.900.657 40
61,86
82,10
59,65 SICAK VE SOĞUK 65,03 UXQODUò SXDQ ND\EòQD QHGHQ ROGX 89,90 Starbucks 866.639 Sabancı Holding 83.356
71,67
58,17 64,61 77,56 61,12 77,45 Mc Donalds 67.984.526 39
53,86
70,50
81,41
71,67
73,28
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69,86
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74,44
76,85
70,50
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40
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61,48
65,02
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20
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81,02 89,90 NEGATİF KONUŞULAN İLK 10 MARKA TAHMİNİ ERİŞİM POZİTİF ORAN%
89,90 62,95
66,82 57,91
53,89 78,54 Zorlu 62.145.515 50
66,01 56,44 75,87 TAHMİNİ ERİŞİM NEGATİF ORAN%
61,24 72,98 Huawei 86.648.817 50
73,45 54,88 78,22 Dicle 62.046.588 59
0 20 40 60 80 100 52,15 Sabancı Holding
53,27 77,12 Trendyol 88.602.932 45
Skor: 2024 2023 2022 0 20 40 60 80 78,30 80.103.623 56
100
0 10 20 30 40 50 60 70 80 Türkiye Sigorta 108.866.199 41
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Skor: 2024 2024 2023 2022
Skor:
Köfteci Yusuf 124.604.485 Samsung 75.750.224 39
49
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83,36 83,96 Pınar 34.525.560 37
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74,44
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77,10 65,02 Yemeksepeti 98.631.333 41
88,07 72,98 77,72
86,75 71,63 88,50 Turkcell Teknosa 48.220.807 37
65,03 68,27 89,90 218.900.657 40
77,56 82,10 Mc Donalds 67.984.526 Oba 39 36.919.584 36
77,45
73,28 64,61 74,44
0 20 40 60 80 100 71,67 Starbucks 116.609.038 39
65,02
Skor: 2024 2023 2022 0 20 70,50 60 80 100
40
0 20 40 60 80 100
Skor: 2024 2023 2022
Skor: 2024 2023 2022
POZİTİF KONUŞULAN İLK 10 MARKA
+$9$ <2/8 7$û,0$&,/,ø,
89,90
89,90
89,90 TAHMİNİ ERİŞİM POZİTİF ORAN%
57,91
53,89 Zorlu 62.145.515 50
56,44
54,88 Huawei 86.648.817 50
52,15
53,27 Sabancı Holding 88.602.932 45
0 20 40 60 80 100
Türkiye Sigorta 108.866.199 41
Skor: 2024 2023 2022
Samsung 75.750.224 39
Bahçeşehir 100.765.682 38
úd(&(.
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87,04
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72,98
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68,27
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64,61
71,67
70,50
0 20 40 60 80 100
Skor: 2024 2023 2022