Page 14 - Dijital İtibar Raporu 2024

DİJİTAL DİJİTAL
İTİBAR İTİBAR
RAPORU RAPORU

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TÜRKİYE’DE DİJİTAL İTİBARI EN YÜKSEK ŞİRKETLER SEK ŞİRKETLER TÜRKİYE’DE DİJİTAL İTİBARI EN YÜKSEK ŞİRKETLERSEK ŞİRKETLER
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TOPLAM TAHMİNİ TOPLAM TAHMİNİ POZİTİF YAL NEGATİF NÖTR DIR100 ATİF NÖTR DIR100 TOPLAM TAHMİNİ TO P L A M TAHMİNİ POZİTİF YAL NEGATİF NÖTR TİF DIR100 ATİF NÖTR DIR100
SIRA MARKA ADI SIRA MARKA ADI WEB WEB SIRA MARKA ADI SIRA MARKA ADI WEB WEB
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SONUÇ SAYISI ERİŞİM SONUÇ SAYISI ERİŞİM ORAN (%)DYA ORAN (%) ORAN(%)%) SKORU ORAN(%) SKORU SONUÇ SAYISI ERİŞİMONUÇ SAYISI ERİŞİM ORAN (%)DYA ORAN (%) ORAN(%)%) SKORUN (%) ORAN(%) SKORU
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MEDYA
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2919
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.
1 Türk Hava Yolları 1 Türk Hava Yolları 262.627.331 2.074.456 93.510 1.980.946 93.51 4929 80,82 22 49 80,82 51 Et 51 Et
191.416 70.770.426 1 176.497 14.91970.426 1 246.497 14 .9 4724 53,66 29 47 53,66
220
1.980.946
2.074.456
262.627.331
29
2
43.567
3
2 Netfl x 2 Netfl
x 1.258.712 330.000.000 1.258.712 330.000.000 1.215.145 43.567 62 19 76,10 20 62 76,10 52 Med cana 52 Med
cana 96.020 148.036.789 96 74.497 14 21.5236.789 254.497 21.5 1823 5725 53,62 18 57 53,62
19
20
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0
7
1.215.145
0
.
.0
3 Tüpraş 3 Tüpraş 1.210.037 211.477.276 1.210.037 54.768 1.205.279 54.76 5427 73,96 18 54 73,96 53 Ad das 53 Ad
das 145.836 90.219.260 14 131.887 13.94919.260 1 2031.887 13.9 2449 5620 53,47 24 56 53,47
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2
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1.205.279
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188
27
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211.477.276
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6
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.
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28
130.68
4 Koç Hold ng 4 Koç Hold
ng 1.108.554 130.683.976 1.108.554 25.5953.976 1.082.959 25.595 5328 69,32 20 53 69,32 54 Şok Market 54 Şok Market 290.439 45.289.410 29 281.602 4 8.83789.410 281.602 8. 4537 38 17 53,44 45 38 53,44
1.082.959
20
8
8
5
0
5 Ülker 5 Ülker 922.548 241.575.347 922.548 57.4695.347 865.079 57.46 4135 68,54 24 41 68,54 55 D sney+ 55 D
sney+ 198.801 50.256.178 19 192.169 1 6.63256.178 1 132.169 6.6 1132 76 13 53,43 11 76 53,43
249
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865.079
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241.57
.
2
6
.
.
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6
6
0
7
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7
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278
6 TOGG 6 TOGG 911.099 222.542.529 866.194 222.542.529 866.194 44.905 4724 66,11 28 47 66,11 56 Koç Ün vers tes 56 Koç Ün
vers
tes
176.701 76.473.905 163.453 1 13.24873.905 1 243.453 13.24 4924 53,40 27 49 53,40
28
911.099
44.905
24
1
188
0
34
3
7 Ford Otosan 7 Ford Otosan 554.183 66.263.651 554.183 8.208 545.975 8.20 4834 64,98 18 48 64,98 57 Opet 57 Opet 92.070 136.414.547 9 77.645 14.4254.547 287.645 14.4 1425 5828 53,40 14 58 53,40
6
545.975
7
66.263.651
4
.
1
2
07
.
.
7
68
3
3
8 Türk Telekom 8 Türk Telekom 780.879 272.912.171 780.879 61.73712.171 22 719.141 61.737 5122 63,68 28 51 63,68 58 Renault 58 Renault 143.314 68.740.022 14 115.228 28.08640.022 325.228 28.0 2486 4432 53,34 24 44 53,34
272.9
.
1
1
14
28
719.141
8
.1
.
4
9
6
36
6
24.908
61.8363.841
612.908
9 VavaCars 9 VavaCars 674.744 205.623.841 674.744 205.62 612 61.83 5624 63,43 20 56 63,43 59 Mc Donalds 59 Mc Donalds 236.664 67.984.526 2 235.469 6 7. 1.1954.526 23 165.469 1 3995 44 16 53,34 39 44 53,34
206
27
10 Amazon 10 Amazon 592.366 120.162.390 592.366 135.815 456.551 135.815 4429 62,77 27 44 62,77 60 Toyota 60 Toyota 130.338 84.563.593 13 96.959 33.3793.593 336.959 33. 22379 4533 53,11 22 45 53,11
8
8
456.551
9
3
4
3
.
56
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120.162.390
29
9
9
9
3
4
5
.
82
9.
11 Trendyol 11 Trendyol 1.320.243 80.103.623 1.320.243 429.9253.623 890.319 429.925 37 7 62,71 56 37 62,71 61 Grat s 61 Grat
s 149.582 59.934.050 14 147.606 5 1.9764.050 1 167.606 1. 2476 61 16 53,00 24 61 53,00
890.319
56
80.10
7
4
5
8
.6
6
2
8
0.
613.945
25
59.833
24
12 Mercedes 12 Mercedes 673.778 118.684.934 673.778 118.684.934 613.945 59.833 5125 61,86 24 51 61,86 62 Huawe 62 Huawe
80.258 86.648.817 8 45.477 34.78148.817 505.477 34.7 1881 3350 52,96 18 33 52,96
13 BİM 13 BİM 681.095 83.465.254 681.095 83.465.254 653.474 27.621 4926 61,75 26 49 61,75 63 M gros 63 M
gros 162.994 59.892.104 1 144.889 18.105892.104 14 254.889 18 .1 3005 4625 52,94 30 46 52,94
2
.9
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.
653.474
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26
26
5
9
9
6
3
6
6
209.687
.
29
491.942
206
199.81
14 Tofaş 14 Tofaş 491.942 199.819.582 442.736 49.2069.582 442.736 49.20 5129 61,30 20 51 61,30 64 Temu 64 Temu 212.057 66.817.653 21 2 . 0 5 7 2.370817.653 20 159.687 2. 4970 36 15 52,84 49 36 52,84
3
20
8
.
4
89.4510.657
.
8
40
15 Turkcell 15 Turkcell 1.494.935 218.900.657 1.405.484 218.90 1.405 89.451 3624 61,21 40 36 61,21 65 Teknosa 65 Teknosa 120.380 48.220.807 1 105.855 14.5250.807 1 3705.855 14.5 1625 4737 52,75 16 47 52,75
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1.494.935
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24.484
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4
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.
7.
7
0
7
16 Starbucks 16 Starbucks 880.496 116.609.038 880.496 116.60 866.639 13.857 42 19 61,11 39 42 61,11 66 Aksa 66 Aksa 147.801 40.575.877 138.099 1 4 9.7025.877 13 328.099 9. 2302 4532 52,60 23 45 52,60
13.8579.038
39
866.639
19
5
.
160
96.786
19
7
114.671.367
240
365.476
17 Apple 17 Apple 480.896 114.671.367 480.896 115.420 365.476 115.42 4333 59,93 24 43 59,93 67 Blu TV 67 Blu TV 102.566 75.193.803 102 . 5 6 6 5.7803.803 2396.786 5.78 6023 52,49 16 60 52,49
33
.
6
420.459
.
81
117.46
37
3
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18 Tesla 18 Tesla 485.217 117.460.514 485.217 64.7580.514 420.459 64.75 5326 59,88 21 53 59,88 68 Lego 68 Lego 83.377 69.810.604 8 64.524 7 18.8530.604 254.524 18.8 1653 5925 52,49 16 59 52,49
6
218
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4
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9
6
1
8
7.
7.
5
397.107
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19.046
19 Vodafone 19 Vodafone 397.107 205.616.065 378.061 205.616.065 378.061 19.04 5020 58,83 30 50 58,83 69 A101 69 A101 157.416 47.820.519 1 147.477 9.93920.519 1 1847.477 9. 3239 50 18 52,46 32 50 52,46
20
3
.
8.
270
20 Aud 20 Aud
551.126 126.495.258 531.756 126.495.258 20 19.37 5320 58,79 27 53 58,79 70 Shell 70 Shell 98.449 78.938.698 9 89.189 7 9.2608.698 2689.189 9.2 1960 5626 52,44 19 56 52,44
49
551.126
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20.509
214.509
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21 Exxen 21 Exxen 226.560 330.000.000 226.560 330.000.000 214 12.051 5320 58,26 27 53 58,26 71 Beko 71 Beko 96.117 70.456.337 73.740 22.37756.337 7 153.740 22.377 46 15 52,39 17 46 52,39
7
0
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1.
.
9
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22 ENKA 22 ENKA 428.791 62.784.797 428.791 22.2694.797 406.522 22.26 5528 57,87 17 55 57,87 72 Pegasus 72 Pegasus 93.709 71.301.934 9 73.617 20.09201.934 293.617 20. 2292 4829 52,37 22 48 52,37
406.522
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179
2
2
.
5
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25
359.661
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.
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132.074.774
23 PTT 23 PTT 393.087 132.074.774 393.087 33.426 359.661 33.42 4325 57,29 31 43 57,29 73 A JET (Anadolu Jet) 73 A JET (Anadolu Je t 70.552 62.071.478 70 3.762 66.79071.478 193.762 66. 3090 51 19 52,34 30 51 52,34
7.
4
8
1
2
7.
5
2
4
16
24 Köftec Yusuf 24 Köftec
Yusuf 761.028 124.604.485 757.399 124.604.485 757.399 3.62 35 16 56,71 49 35 56,71 74 Isuzu 74 Isuzu 127.485 27.499.519 1 119.402 8.08399.519 3419.402 8.0 1783 4934 52,32 17 49 52,32
761.028
3.629
499
2
6
6
5
149
11.469
96.116
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3
8
.
3
25 E Bebek 25 E Bebek 107.585 330.000.000 107.585 330.000.000 24 96.116 11.46 6224 56,51 14 62 56,51 75 Med cal Park 75 Med
cal Park 146.356 28.965.915 14 133.148 13.20865.915 1 193.148 13. 23208 58 19 52,31 23 58 52,31
4
4
1.4
0
.
5
9
324.733
50
62.145.515
146
26 Zorlu 26 Zorlu 189.039 62.145.515 189.039 83.356 324.733 83.35 3650 56,46 14 36 56,46 76 Tab 76 Tab

91.440 66.544.453 9 90.533 66 9074.453 290.533 19 907 5129 52,29 19 51 52,29
2
3
3
9.
9
.
5
3
0
501.031
369
27 Coca Cola 27 Coca Cola 509.060 81.067.331 509.060 8.029 50 8.02 46 18 56,44 36 46 56,44 77 Volvo 77 Volvo 99.530 73.342.042 9 90.258 7 9.27242.042 250.258 9. 3072 4525 52,26 30 45 52,26
81.067.331
181.031
3
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83.093.523
253.491
25
21
6
.
31
31.
28 BMW 28 BMW 285.403 83.093.523 285.403 31.912 253.491 31.912 5425 55,90 21 54 55,90 78 Peps 78 Peps
131.931 56.321.253 127.362 4.56921.253 1 2 177.362 4. 25569 58 17 52,18 25 58 52,18
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1
5
.
2
0
3
30
.
0
24
29 Petrol Of s 29 Petrol Of
s
189.550 175.178.596 189.550 175.178.596 174.338 15.212 6824 55,87 9 68 55,87 79 Hyunda 79 Hyunda
80.030 53.072.158 80 41.811 38.21972.158 3541.811 38. 1919 4635 52,09 19 46 52,09
15.212
9
174.338
5
21
.1
1
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30 Get r 30 Get
r 331.708 71.771.281 331.708 15.500 316 15.50 44 19 55,78 37 44 55,78 80 Med pol 80 Med
pol 113.495 56.593.998 108.394 5 5.1013.998 108.394 5 2301 56 21 52,06 23 56 52,06
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.
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9
19.208
316.208
3
0
3
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.
3
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20
29
297.107
31 Heps burada 31 Heps
burada 297.107 104.655.431 253.278 43.829 253.278 43.82 3629 55,75 35 36 55,75 81 Petlas 81 Petlas 103.205 63.093.243 10 93.408 6 9.79793.243 2293.408 9. 2397 5522 52,06 23 55 52,06
104.655.431
359
9
.
2
5
4
8
67
9.
146
32 Sabancı Hold ng 32 Sabancı Hold
ng 191.144 88.602.932 108.896 83.3562.932 108 83.35 4145 55,75 14 41 55,75 82 Anadolu S gorta 82 Anadolu S
gorta 92.567 59.490.557 9 84.597 5 7.9700.557 264.597 7.9 1970 5526 52,04 19 55 52,04
45.896
88.60
191.144
82.247
152.346
28.346
8
.
9
33 Vestel 33 Vestel 184.339 178.589.136 184.339 31.993 152 31.993 5828 55,71 14 58 55,71 83 Aygaz 83 Aygaz 94.994 39.548.733 94 . 9 94 12.74748.733 292.247 12. 14747 5729 51,95 14 57 51,95
178.589.136
3
14
5
6
5
1
.
9
8
6
.1
.
34.082
252.082
47.884.280
34 Enerj sa 34 Enerj
sa 279.238 47.884.280 279.238 27.156 252 27.15 5234 55,63 15 52 55,63 84 N11 84 N11 74.891 56.161.633 74 61.766 1 13.12561.633 321.766 13 2725 4132 51,82 27 41 51,82
156
442.610
35 Burger K ng 35 Burger K
ng 442.610 82.673.023 440.234 82.67 440.234 2.37 40 18 55,37 41 40 55,37 85 Aydem 85 Aydem 89.269 37.512.476 8 81.821 7.9452.476 3581.821 7.9 1645 4935 51,78 16 49 51,78
2
9.
1
5
7.
3
9
6
18
416
2.3763.023
.7
110.478.568
5
152.622
36 Letgo 36 Letgo 217.256 110.478.568 217.256 64.634 152.622 64.634 4530 55,18 26 45 55,18 86 Kent 86 Kent 79.911 45.721.022 70.477 1 9.43421.022 300.477 9.4 1534 5430 51,75 15 54 51,75
7
1
9
30
4
26
7
9.
9
4
.
64.810
7
41
114
147.795
108.86
37 Türk ye S gorta 37 Türk
ye S
gorta 183.029 108.866.199 183.029 35.2346.199 147.795 35.23 48 41 55,08 11 48 55,08 87 Bosch 87 Bosch 75.678 47.921.098 75 . 6 78 10.86821.098 31 64.810 10.8 2668 43 31 51,60 26 43 51,60
28
180.181
76.51
62
229
0
.
4
88.458
38 FIAT 38 FIAT 180.181 76.519.428 142.392 37.7899.428 142.392 37.78 4928 54,83 22 49 54,83 88 D cle 88 D
cle 102.484 62.046.588 102 . 4 8 4 14.0266.588 8 188.458 14.0 5926 22 18 51,45 59 22 51,45
1
52
7
8
5
2
9
9.
.
24
39 Volkswagen 39 Volkswagen 233.421 96.805.198 233.421 37.7265.198 195.695 37.72 5024 54,74 26 50 54,74 89 KFC 89 KFC 79.151 52.299.938 76.284 1 2.8679.938 19 76.284 2. 3867 43 19 51,44 38 43 51,44
195.695
266
96.80
2
6
22
202.152
8
75
.
40 Vakko 40 Vakko 205.583 122.025.456 205.583 122.025.456 202.152 3.431 5622 54,73 22 56 54,73 90 Oba 90 Oba 92.756 36.919.584 9 87.022 36 . 9 1 367.022 5.7 1934 4536 51,43 19 45 51,43
22
3.431
5.7349.584
33.219.916
8
41 Koton 41 Koton 273.790 33.219.916 273.790 5.807 267.983 5.807 4830 54,67 22 48 54,67 91 Mav G y m 91 Mav
G
y
m 91.264 34.581.036 9 89.974 3 1.290581.036 149.974 1. 26290 60 14 51,41 26 60 51,41
22
26
4
30
.
1
267.983
4
.
8
9
7
7
.
0
0
2
190
.
0
42 Arçel k 42 Arçel
k 216.833 86.781.681 216.833 30.886 185.947 30.88 5622 54,57 22 56 54,57 92 Yataş 92 Yataş 78.700 29.031.780 7 74.400 4.30031.780 294.400 4.30 5229 51,37 19 52 51,37
226
185.947
22
86.781.681
39
5
43 Samsung 43 Samsung 179.489 75.750.224 179.489 65.056 114.433 65.05 4639 54,50 15 46 54,50 93 BEDAŞ 93 BEDAŞ 65.839 51.762.661 6 60.632 5.20762.661 11 60.632 5. 3007 59 11 51,34 30 59 51,34
3
5
75.750.224
.8
156
2
114.433
1.7
9
9
6
6
62.499
.7
93.899
25.581
44 Acıbadem 44 Acıbadem 119.480 143.238.872 119.480 143.238.872 37 93.899 25.581 4237 54,47 20 42 54,47 94 İGDAŞ 94 İGDAŞ 66.664 46.796.559 66 . 66 4 4 4.1656.559 332.499 4.1 2165 4633 51,33 21 46 51,33
20
2.556
5
23
346
5
206.472
.
4
45 Zorlu Hold ng 45 Zorlu Hold
ng 209.028 152.596.495 209.028 152.596.495 206.472 2.55 4323 54,24 34 43 54,24 95 Pınar 95 Pınar 65.238 34.525.560 6 49.376 15.8625.560 379.376 15.862 4637 51,30 17 46 51,30
17
3
38
2
.
2
4
8
.
1
62
7
46 Ceng z Hold ng 46 Ceng
z Hold
ng 331.901 84.770.168 328.858 3.0430.168 328 9.858 3.043 64 9 54,06 27 64 54,06 96 Tukaş 96 Tukaş 78.629 11.913.653 7 73.752 4.8773.653 283.752 4. 20877 5328 51,15 20 53 51,15
1
1.
331.901
9
27
9
84.77
.
8
4
.
82
7
5
9
18
179
7
129.231
47 Sah b nden 47 Sah
b
nden 129.231 106.343.679 108.636 106.34 108.636 20.595 4725 54,04 29 47 54,04 97 DYO 97 DYO 84.718 7.953.001 82.289 2.4293.001 32.289 2.42 5032 51,07 17 50 51,07
20.5953.679
25
29
.
1.1085.627
33
2
.
27
1
52
48 Nescafe 48 Nescafe 248.444 28.295.627 248.444 28.29 247.336 1.108 4033 53,99 27 40 53,99 98 Nuh’un Ankara 98 Nuh’un Ankara 72.527 4.184.315 7 72.410 7 4 11784.315 262.410 617 6826 51,01 6 68 51,01
7
247.336
1
58
3
7
6
.
0
256.906
98.631.333
19
41
49 Yemeksepet 49 Yemeksepet
263.776 98.631.333 263.776 6.870 256.906 6.870 40 19 53,98 41 40 53,98 99 Yayla 99 Yayla 73.658 9.072.416 7 73.558 9. 10072.416 243.558 18100 5824 50,92 18 58 50,92
0
1
6
111
9
3401
.
6
.
3
19.673
38
108.210
50 Bahçeşeh r 50 Bahçeşeh
r 127.883 100.765.682 127.883 100.765.682 108.210 19.673 4938 53,93 13 49 53,93 100 D mes 100 D
mes 69.111 23.015.685 67.510 2 1.6015.685 227.510 1.6 4522 50,77 34 45 50,77
13
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87 INB U S INE S S
86 INB U S INE S S / M A Y I S 2 0 2 5INE S S / M A Y I S 2 0 2 5 M A Y I S 2 0 2 5 / INB U S INE S S 0 2 5 / 87
INB
86
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