Page 9 - Dijital İtibar Raporu 2024

% %
.$5$<2/8 7$û,0$&,/,ø,
AKARYAKIT
6h7 h5h1/(5ú
90,87
89,90
85,65
82,91
58,34
83,24
89,60
59,81
70,71
71,72
73,52
10
81,17
79,77
57,74
70,15
63,75
55,12
67,88
52,90
72,26
6
51,93
5
58,16
55,48
52,18
40
60
0
20
60
100
40
20
80
80
80
100
0
60
20
40
2023
2022
2022
Skor:
2023
2024
2
2023
Skor:
2024
1
1
-1
0
-2
-3
-3
-3
-3
-4
-5
-5
.2=0(7ú. 9( .úûú6(/ %$.,0
7(.12/2-ú
%2<$
82,97
-7
-5
82,69
84,89
89,90
78,22
89,90
89,71
-10
83,64
68,66
81,04
85,54
61,96
-10
-13
86,85
74,41
67,93
% %
82,47
63,10
61,65
69,40
63,71
60,25
74,99
62,08
54,76
67,76
-15
6h7 h5h1/(5ú
100
0
80
40
20
60
80
40
0
20
60
100
0
20
40
100
80
60
90,87
% %
89,90
Skor:
2024
2022
2023
Skor:
82,91
2023
2022
85,65
2024
2022
2023
2024
Skor:
58,34
83,24
89,60
59,81
-20
-23
SEKTÖR SKORLARI BİR YILDA NASIL DEĞİŞTİ?
10
73,52
.$5$<2/8 7$û,0$&,/,ø,
81,17
79,77
6h7 h5h1/(5ú
57,74
'$<$1,./, 7h.(7ú0 h5h1/(5ú
70,15
63,75
7(/(.20h1ú.$6<21
55,12
87,04
90,87
89,90
52,80
67,88
88,88 100 AKARYAKIT 0 Skor: 2024 52,80 68,36 87,04 AKARYAKIT 71,72 61,56 2022 89,90 .$5$<2/8 7$û,0$&,/,ø, 70,71 87,04 2 SEKTÖR SKORLARI BİR YILDA NASIL DEĞİŞTİ? SEKTÖR SKORLARI BİR YILDA NASIL DEĞİŞTİ?
85,65
82,91
/$67ú.
61,56
82,34
58,34
72,26
52,90
80,30
83,24
89,60
% % 92,08 71,72 88,13 0 20 40 58,16 60 80 70,71 86,79 0 20 55,48 73,52 100 0 20 10 52,18 60 80 100 5 6
-25
51,93
59,81
40
77,05
80
60
100
73,45
40
81,17
86,27
79,77
87,20
57,74
90,92
63,75
AKARYAKIT .$5$<2/8 7$û,0$&,/,ø, SEKTÖR SKORLARI BİR YILDA NASIL DEĞİŞTİ? Skor: 2024 2023 2022 70,15 82,28 Skor: 2024 2023 2022 Skor: 2024 2023 2022 2 2 1 1
88,13
55,12
63,21
6h7 h5h1/(5ú 86,92
0
DİJİTAL 90,87 87,04 DİJİTAL 67,88 79,31 52,80 82,65 SOSYAL MEDYADA EN ÇOK KONUŞULAN 10 MARKA WEB'D E EN ÇOK KONUŞULAN 10 MARKA -1 -2
İTİBAR İTİBAR 68,59 61,56 -3 -3 -3 -3
RAPORU 89,90 RAPORU 72,26 70,28 52,90
85,65 82,91 56,16 58,16 70,08 51,93 5 6 -4
83,24 89,60 58,34 62,93 55,48 73,33 52,18 -5 -5
59,81 62,20 0 20 40 60 80 100 %2<$ 0 20 40 60 80,42 100 .2=0(7ú. 9( .úûú6(/ %$.,0 7(.12/2-ú
80
71,72 70,71 0 20 40 60 80 100 89,90 Skor: 0 20 40 82,97 60 80 100 TOPLAM SONUÇ 89,90 -5 TOPLAM SONUÇ
20 2023
79,77 81,17 73,52 10 Skor: 2024 2023 2022 63,01 0 2024 82,69 40 2022 60 80 100 Skor: 2024 2023 2 89,90 2 1 1 -7
84,89 2022
57,74
20
78,22
63,75
WHN EۭU N·W½ GHQH\ۭP ]ۭQFۭUOHPH HWNۭOHU \DUDWò\RU 5H- 70,15 NDWHJRUۭ NDàòW KDYOX YH WXYDOHW ND- 55,12 Skor: 2024 2023 2022 0 Skor: 2024 40 60 80 100 Skor: 83,64 2023 2022 Türk Hava Yolları 1.980.946 89,90 Trendyol -1 -2 429.925 -10
2024
89,71
0
2022
2023
-3
52,80
67,88
YۭHZ7UDFNHUV YHUۭOHUۭ NXOODQòFòODUòQ \½]GH ֵ½Q½Q àòGò ROXUNHQ WHOHNRP½QۭNDV\RQ ۭVH 61,56 81,04 68,36 Turkcell 1.405.484 68,66 Amazon -3 135.815 -3 -3 -4
52,90
72,26
61,96
85,54
51,93
ROXPVX] \RUXPODU QHGHQۭ\OH EۭU ĠۭUNHWWHQ X]DN GXU- QHJDWۭI NRQXĠXOPD RUDQò HQ \½NVHN 52,18 5 6 %2<$ DAĞITIM SORUNLARI 86,85 7(.12/2-ú 74,41 67,93 -10 -5 -5 -13
58,16
55,48
.2=0(7ú. 9( .úûú6(/ %$.,0
82,47
0 20 40 60 80 100 0 20 40 60 80 100 (ø/(1&( Apple
GXàXQX EHOۭUWۭ\RU 'HQJHOۭ EۭU VWUDWHMۭ NXUPD\D ¨D- VRQXFX YHUGۭ 0 20 40 60 80 100 (QHUMۭ VHNW·U½ HQ JHQۭĠOH\HQ NDWH- 82,97 63,10 Trendyol 89,90 1.293.165 61,65 115.420 -7
-5
69,40
82,69
Skor: 2024 2023 2022 Skor: 2024 2023 2022 2 2 89,90 /2-ú67ú. 9( 7$û,0$&,/,. =ú1&ú5 0$5.(7/(5 84,89 60,25 89,90 63,71
OòĠDQ ĠۭUNHWOHU QHJDWۭI SD\ODĠòPODU VD\HVۭQGH ROXĠDQ Skor: 2024 2023 2022 1 1 89,90 78,22 JRUۭOHUGHQ EۭUۭ ROGX ¨ PDUND ۭOH 89,71 89,90 54,76 Netflix 89,90 1.215.145 62,08 Türk Hava Yolları -15 93.510
74,99
67,76
-1
80
ۭOJۭ\ۭ GRàUX EۭU \·QHWۭPOH ĠۭUNHWۭQ OHKۭQH G·QG½UH- BİRLEŞMELER ETKİ ETTİ 0 89,90 -2 -3 -3 -3 -3 83,64 89,90 WHPVۭO HGۭOۭUNHQ EX G·QHPGH PDU- 100 86,21 0 20 40 60 68,66 100 0 20 40 60 80 100 -10
40
60
0
20
80
68,36
Tüpraş
-
EۭOۭU %ۭU KDWDQòQ NDEXO HGۭOPHVۭ $NDU\DNòW VHNW·U½QGH 7½UNۭ\HֵGH % % 60,99 -4 81,04 - ND\D ¨òNDQ VHNW·UGH GDàòWòP YH ½UH- 93,28 Skor: 2024 2023 2022 61,96 Skor: 1.205.279 2022 Turkcell 89.451
2023
2024
85,54
Skor:
2023
-10
2022
2024
86,85
64,94
-5
67,93
63,80
.2=0(7ú. 9( .úûú6(/ %$.,0
7(.12/2-ú
%2<$ \D GD EۭU PDàGXUۭ\HWۭQ ROXĠPDVò ¨RN ·QHPOۭ VDWòQ DOPD YH EۭUOHĠPH- 56,99 -5 82,47 59,92 74,41 Koç Holding 1.082.959 Zorlu 83.356 -13
WۭP ĠۭUNHWOHUۭ EۭU DUDGD \HU DOòUNHQ 68,77
AKARYAKIT .$5$<2/8 7$û,0$&,/,ø, SEKTÖR SKORLARI BİR YILDA NASIL DEĞİŞTİ? 63,10 61,65 -20
90,01
82,97
6h7 h5h1/(5ú
82,69 NۭWOHOHUۭ R ĠۭUNHWOH EDà NXUPD\D OHUۭQ JHU¨HNOHĠWۭàۭ ֵWH VHNW·U½Q 89,90 -5 55,62 69,40 -7 JH¨HQ G·QHPH J·UH IDUNOò EۭU ½¨O½ 61,86 63,71 -23
866.639
60,25
90,87 84,89 89,90 59,65 74,99 89,90 '$<$1,./, 7h.(7ú0 h5h1/(5ú Starbucks 7(/(.20h1ú.$6<21 Sabancı Holding 83.356
87,04
78,22
62,08
54,76
89,90
89,71
82,91
85,65 YH NRUX\XFX ROPD\D ۭWHEۭOۭU %X- OۭGHUۭ ·QFHNۭ G·QHPH RUDQOD \½]GH 89,90 58,17 67,76 53,86 ROXĠPDVò QHGHQۭ\OH Nò\DVODPD J·V- 61,12 /$67ú. -15
83,64
88,88
60
40
80
80
100
83,24 ֵOòN EۭU DUWòĠ SHUIRUPDQVò VHUJۭOH- 58,34 0 20 40 60 80 100 0 20 40 60 69,86 -10 0 20 80,30 60 81,41100 0 20 40 TOGG 80 100 866.194 82,34 A JET (Anadolu Jet) 66.790
89,60
68,66
81,04 QXQ 7½UNۭ\HֵGH RUWD\D ¨òNDUGòàò 68,36 59,81 WHUHPۭ\RUX] $QFDN OۭGHUOۭàۭ ND\EH- 76,85 88,13 86,79 -25
Skor:
2024
92,082022
2023
2023
70,71
\HQ 3HWURO 2IۭVۭ ROGX %3 VDWòQ DOPD-
71,72 HQ EDUۭ] ·UQHNOHUGHQ EۭUۭ GH .·I- 85,54 61,96 -10 Skor: 2024 2023 2022 Skor: 2024 2023 2022 61,48 GHQ (QHUMۭVD ĠۭUNHWۭ \½]GH SXDQ 60 80 100 Skor: 2024 73,45 2022 77,05 Samsung
0
40
20
86,85
Ülker
67,93
81,17
79,77 74,41 73,52 10 0 20 40 60 80 100 -13 86,27 87,20 865.079 65.056
82,47
VòQD UDàPHQ ·QFHNۭ G·QHPGH
Skor:
2024
2023
90,92
63,75 WHFۭ <XVXI NUۭ]ۭ U½QOHUۭQGH GR- 70,15 57,74 Skor: 2024 2023 2022 G½Ġ½Ġ½ J·VWHUۭUNHQ \òO ER\X ND\òS 2022 -20 82,28
61,65
63,10
69,40 55,12 86,92 63,21 Köfteci Yusuf 757.399 88,13 Tesla 64.758 -23
52,80
60,25
67,88 PX] HWۭ NXOODQòPòQD ۭOۭĠNۭQ \D- EۭQ WRSODP VRQX¨ YHUHQ 3HWURO 2IۭVۭ 63,71 GDQ HQ J½¨O½ PDUND \DNODĠòN EۭQ ۭOH $U¨HOۭN ROVD ND¨DN NXOODQòPòQ HQ \RàXQ ROGX- 79,31 82,65 SOSYAL MEDYADA EN ÇOK KONUŞULAN 10 MARKA WEB'D E EN ÇOK KONUŞULAN 10 MARKA
- 9HUL EXOXQPDPDNWDG×U
'$<$1,./, 7h.(7ú0 h5h1/(5ú
74,99
62,08
54,76
72,26 52,90 61,56 ( 7ú&$5(7 68,59 7(/(.20h1ú.$6<21
70,28
67,76
40
20
0
56,16
100
80
55,48 60
40
58,16 SòODQ SD\ODĠòPODUòQ PۭO\RQODUD EX UDSRUODPD G·QHPۭQGH ۭVH NHQGۭ- 51,93 60 80 100 -15 5 6 GD WDKPۭQۭ HUۭĠۭP EDNòPòQGDQ 9HVWHO ۭSۭ J·à½VOHGۭ àX E·OJHGH VRUXQODU \DĠD\DQ 'ۭFOH 70,08
20
0
88,88
0 20 40 60 80 100 52,18 /$67ú. 62,93 82,34 73,33
VۭQGHQ VRQUD JHOHQ ĠۭUNHWOHUۭQ WRS-
0 20 40 60 80 100 HUۭĠPHVۭ DUGòQGDQ ĠۭUNHWۭQ \DS- 2022 80 100 81,59 80,30 (OHNWUۭN \½]GH SXDQ ND\EHWPۭĠ -25 80,42
40
60
0
62,20
20
20
40
60
Skor:
2024
2023
100
Skor: 2024 2023 2022 Skor: 2024 2023 2022 0 Skor: 2024 2023 2022 80 100 2 - 02%ú/<$ 92,08 0 20 40 60 80 88,13 89,90 86,79 0 20 40 60 80 100 TOPLAM SONUÇ TOPLAM SONUÇ
GXUXPGD 'ۭFOH HOHNWUۭN ۭ¨ۭQ EۭU Gۭ-
Skor: 2024 2023 2022 Wòàò D¨òNODPDODU VRQUDVò EۭU J½Q- ODPòQGDQ ID]OD NRQXĠXOGX 3HWURO 2023 2022 - 2 1 ÇOK KONUŞULMAK YARAMADI 79,18 73,45 63,01 77,05
2024
Skor:
20
Skor:
100
2024
2022
-23 2023
GHP ROXĠWX PۭO\RQ HUۭĠۭP DODQ 2IۭVֵۭQۭQ *DODWDVDUD\ YH )HQHUEDK- -20 0 1 81,02 -1 86,27 àHU GۭNNDW ¨HNۭFۭ YHUۭ ۭVH W½P UDSRU- 0 Skor: 2024 40 60 80 82,28 Skor: 2024 2023 2022 Türk Hava Yolları 1.980.946 Trendyol 429.925
NEGATİF KONUŞULAN İLK 10 MARKA
87,20
'ۭMۭWDO ۭWۭEDU NRQXVXQGD HQ GHUWOۭ NDWHJRUۭ H WۭFDUHW VHN- 64,58
90,92
2023
2022
W·U½ 0½ĠWHUۭ\H GRàUXGDQ WHPDV NRQXVXQGD ORMۭVWۭN YH
63,21
'$<$1,./, 7h.(7ú0 h5h1/(5ú EۭQH \DNòQ SD\ODĠòP \DSòOGò ¨H NDGòQ IXWERO WDNòPODUòQòQ ۭVۭP 89,90 -2 -3 -3 -3 -3 -4 86,92 62,95 GD NRQXĠXOPD VD\òVòQD RUDQOD HQ 88,13 SOSYAL MEDYADA EN ÇOK KONUŞULAN 10 MARKA WEB'D E EN ÇOK KONUŞULAN 10 MARKA 135.815
Amazon
82,65
Turkcell
1.405.484
7(/(.20h1ú.$6<21
79,31
66,82
¨RN QHJDWۭI VRQXFD \½]GH VD-
-5
68,59
-5
7(.12/2-ú
88,88 ğۭUNHWۭQ D¨òNODPDVò ·QFHVۭ \½]GH VSRQVRUX ROPDVòQGDQ GROD\ò \DSò- VDWòĠ VRQUDVò XQVXUODUòQòQ GD HWNۭOۭ ROGXàX H WۭFDUHW- 78,54 70,28 70,08
/$67ú.
.2=0(7ú. 9( .úûú6(/ %$.,0
(ø/(1&(
%2<$ 82,34 66,01 56,16 75,87 TAHMİNİ ERİŞİM NEGATİF ORAN%
KۭS ĠۭUNHW ROPDVò
80,30 ODQ SD\ODĠòPODU HUۭĠۭPۭQ DUWPDVòQD -25 61,24 WH $PD]RQ ·QFHNۭ UDSRU G·QHPۭQۭQ OۭGHUۭ 7UHQG\ROֵX 72,98 62,93 73,33 Trendyol 1.293.165 Apple 115.420
89,90
82,97
QHJDWۭI YH \½]GH SR]ۭWۭI RODQ 88,13 86,79 -5 62,20 89,90 =ú1&ú5 0$5.(7/(5
92,08 77,05 73,45 -7 89,90 /2-ú67ú. 9( 7$û,0$&,/,. 80,42 62.046.588 59
Dicle
82,69
100
40
20
80
0
60
VHEHS ROGX 2SHW YH $\JD] ۭVH RQX
Türk Hava Yolları
Netflix
78,22 SD\ODĠòPODUGD U½]JDU \·Q GHàۭĠ- 73,45 84,89 89,90 0 20 40 60 SXDQOD JHUۭGH EòUDNDUDN VHNW·U½Q½Q HQ ۭWۭEDU- 78,22 89,90 0 20 40 60 80 100 89,90 TOPLAM SONUÇ 1.215.145 TOPLAM SONUÇ 93.510
63,01
100
80
86,27
89,90
89,90
89,71
-10
83,64 87,20 82,28 77,12 89,90 86,21
ŞAMPİYON DEĞİŞTİ 20
Trendyol
2024
2022
2023
Skor:
90,92 WۭUHUHN \½]GH SR]ۭWۭI \½]GH WDNۭS HWWۭ $QFDN EX ۭNۭ ĠۭUNHW GH EۭU 88,13 Oò PDUNDVò ROGX 7UHQG\RO \½]GH ֵOXN SXDQ G½Ġ½Ġ½ 78,30 0 60,99 40 60 80 100 Skor: 2024 2023 - 2022 56 Tüpraş 1.205.279 Turkcell 89.451
Türk Hava Yolları
68,36
86,92
2024
2023
Skor:
81,04 QHJDWۭIH G·QG½ 63,21 ·QFHNۭ \òOODUD J·UH VòUDVò\OD \½]GH 68,66 Skor: 2024 2023 2022 0 10 20 30 40 60 'RNX]GDQ PDUND\D \½NVHOHQ Jۭ- - 80.103.623 93,28 1.980.946 Trendyol 429.925
2022
70
80
\DĠD\DUDN SXDQOD ۭNۭQFۭ ROXUNHQ WRSODP VRQX¨ 50
64,94
85,54
86,85 79,31 61,96 82,65 -10 SOSYAL MEDYADA EN ÇOK KONUŞULAN 10 MARKA WEB'D E EN ÇOK KONUŞULAN 10 MARKA Temu 63,80
- 9HUL EXOXQPDPDNWDG×U
68,59 70,28 67,93 2023 2022 -13 56,99 59,92 66.817.653 49 Koç Holding 1.082.959 Zorlu 83.356
Turkcell
2024
Skor:
74,41
82,47 YH \½]GH ֵOòN G½Ġ½ĠOHU \DĠD\DUDN 70,08 VD\òVò EDNòPòQGDQ W½P DUDĠWòUPD ۭ¨ۭQGH ½¨½QF½ Vò- \ۭP NDWHJRUۭVۭQGH GH ۭĠOHU \ROXQ- 68,77 1.405.484 Amazon 135.815
56,16 73,33 55,62 90,01 61,86
(ø/(1&(
62,93
62,20 69,40 SEKTÖR KARNELERİ 63,10 SXDQ DQODPòQGD QHJDWۭI EۭU SHUIRU- 61,65 UD\D \HUOHĠWۭ .DWHJRUۭGH EۭU ·QFHNۭ \òOD RUDQOD VNRUX GD JۭWPۭ\RU .RWRQ 9DNNRֵGDQ VNRU 89,90 Köfteci Yusuf 124.604.485 49 Starbucks Apple 866.639 Sabancı Holding 83.356
59,65
80,42
89,90
60
0 20 40 74,9980 100 60,25 PDQV VHUJۭOHGۭ 63,71 *ú<ú0 DUWDQ WHN ĠۭUNHW \½]GH \½NVHOۭĠOH <HPHNVHSHWۭ ROGX TOPLAM SONUÇ 58,17 =ú1&ú5 0$5.(7/(5 61,12 Trendyol 1.293.165 115.420
ED]òQGD OۭGHUOۭàۭ DOPòĠ ROVD GD VHN-
89,90
TOPLAM SONUÇ
53,86
62,08 60
81,41
54,76
40
67,76 'ñ5 HQ NDSVDPOò UDSRU G·- 63,01 0 20 40 80 100 -15 81,61 272027ú9 89,90 /2-ú67ú. 9( 7$û,0$&,/,. 80 100 69,86 Şok Market 45.289.410 45 TOGG 866.194 A JET (Anadolu Jet) 66.790
20
60
0
Netflix
20
60
40
0
0
Skor: 2024 2023 2022 80 100 QHPۭ ROGX .DSVDPD GDKۭO HGۭOHQ 60 60 80 80 100 Skor: 2024 2023 2022 80 100 Türk Hava Yolları 1.980.946 Trendyol 89,90 83,96 2024 2023 2022 61,48 89,90 0 20 40 76,85 80 100 1.215.145 Türk Hava Yolları 93.510
0
100
20
40
40
20
20
60
0
40
83,36
W·UGH SXDQ \½NVHOۭĠۭ \DĠD\DQ ĠۭUNHW 89,90
60
429.925 Skor:
Samsung
Ülker
POZİTİF HAVA
2023
86,21
Sk
100
Skor: 2024 or:
2024
2023
2022
2023 Tüpraş
Skor: 2024 2023 2022 VHNW·UOHU ۭ¨ۭQGH ',5 ֵGH HQ ¨RN 2022 Skor: 2024 2023 2022 56,05 BU SEFER GÜLMEDİLER 60,99 74,44 EXOXQPX\RU %X GXUXP OۭGHUOۭN GH- - - 0 20 40 60 80 Burger King Skor: 2024 82.673.023 41 1.205.279 Turkcell 865.079 89.451 65.056
93,28
2022
1.405.484
Amazon
65,02
77,10
PDUND EDUòQGòUDQ NDWHJRUۭ PDUNDQòQ \HU DOGòàò RWR- 'D\DQòNOò W½NHWۭP ½U½QOHUۭ VHNW·- Turkcell (àOHQFH VHNW·U½ RODUDN VòQòڼDQGòUGòàòPò] GۭMۭWDO \D- 135.815 Skor: 2024 2023 2022 63,80 Yemeksepeti 98.631.333 41 Köfteci Yusuf 757.399 Tesla 64.758
64,94
88,07
56,99
(ø/(1&( PRWۭY ROXUNHQ RQX ۭOH Jۭ\ۭP ۭOH ۭ¨HFHN VHNW·U½ U½QGH ۭON ½¨ GHàۭĠWۭ $U¨HOۭN \½]GH -20 \òQ SODWIRUPODUò WDEORVXQGD ۭON ½¨ GHàۭĠPHGۭ $QFDN 77,72 -23 59,92 - 9HUL EXOXQPDPDNWDG×U 68,77 Koç Holding 1.082.959 Zorlu 83.356
115.420
55,62
'$<$1,./, 7h.(7ú0 h5h1/(5ú =ú1&ú5 0$5.(7/(5 Trendyol 86,75 1.293.165 Apple 88,50 ( 7ú&$5(7 90,01 61,86 Turkcell 218.900.657 40
89,90
ۭ]OHGۭ *H¨WۭàۭPۭ] UDSRU G·QHPۭQۭQ PDUND VD\òVò ED- ֵOۭN VNRU ND\Eò ۭOH ۭNۭQFۭOۭàH JHUۭOHU- Netflix 65,03 VHNW·U OۭGHUۭ RODUDN SXDQòQò NRUXPD DYDQWDMò \DNDOD- 89,90 81,59 61,12 Starbucks 866.639 Sabancı Holding 83.356
89,90
7(/(.20h1ú.$6<21
/2-ú67ú. 9( 7$û,0$&,/,.
59,65
Türk Hava Yolları
1.215.145
89,90
88,88
/$67ú.
Mc Donalds
]òQGD OۭGHUۭ RODQ JòGD VHNW·U½ ۭVH NDWHJRUۭOHUH D\UòOPD- NHQ \½]GH ֵOXN DUWòĠ J·VWHUHQ 9HV- 82,34 77,56 0 20 40 60 80 77,45 93.510 - 53,86 02%ú/<$ 81,41 67.984.526 39 866.194 A JET (Anadolu Jet) 66.790
89,90
\DQ 1HWڼۭ[ GòĠòQGDNۭOHU \½]GH ֵۭQ ½]HUۭQGH SXDQ ND-
58,17
89,90
89,90
TOGG
80,30
100
73,28
69,86
86,21
-
79,18
-
1.205.279ۭMۭWDOۭQ ۭ¨ۭQH GRàDQ EX ĠۭUNHWOHU \½N-
WHO OۭGHUOۭàۭ DOGò ֵWH %RVFKֵX GH-
Vò VRQXFX ۭON VòUDODUGDQ JHUۭOHUH G½ĠW½ 7RSODP NRQX- 88,13 86,79 -25 Tüpraş 20 40 60 \òSODUò \DĠDGò ' Skor: 2024 Turkcell 2022 74,44 89.451 81,02 0 20 40 76,85 80 116.609.038 39 NEGATİF KONUŞULAN İLK 10 MARKA
0
92,08
100
60,99
80
93,28
61,48
77,05
65,02
Starbucks100
60
73,45 -
2023
64,58
64,94
40
VHN HUۭĠۭPOHUH VDKۭSOHU —Q½P½]GHNۭ G·QHPGH ¨HĠۭWOۭ
ĠXOPD VD\òVòQGD WRSODP VRQX¨ VòUDVò\OD JH¨HQ \òOòQ 87,20 63,80 82,28 Koç Holding 2023 2022 1.082.959 Zorlu 0 20 40 60 80 83.356 0 20 89,90 60 80 100 Skor: 2024 2023 62,95 Ülker 865.079 Samsung 65.056
YۭUHQ %HNR \½]GH SXDQ DUWòĠò ۭOH
100
Skor:
86,27
2024
56,99
59,92
2022
90,92
66,82
2024
2022
OۭGHUۭ YH ۭNۭQFۭVۭ RODQ ]ۭQFۭU PDUNHWOHU EX \òO VHNۭ]ۭQ- 63,21 ½¨½QF½O½àH JHOGۭ —QFHNۭ G·QHP 68,77 88,13 VDWòQ DOPDODU QHGHQۭ\OH EXUDGD GD WDEORQXQ KDUHNHW- Skor: 2024 2023 2022 78,54 Köfteci Yusuf 757.399 Tesla 64.758
2023
Skor:
90,01
86,92
61,86
55,62
WEB'D E EN ÇOK KONUŞULAN 10 MARKA
866.639
66,01
Starbucks
79,31
OHQPHVۭ V½USUۭ] ROPD\DFDN
EX G·QHP ۭVH PDUND\D ¨òNDQ VHN-
59,65 89,90 82,65 SOSYAL MEDYADA EN ÇOK KONUŞULAN 10 MARKA Sabancı Holding 83.356 - 9HUL EXOXQPDPDNWDG×U 75,87 TAHMİNİ ERİŞİM NEGATİF ORAN%
72,98
68,59
FۭOۭàH HàOHQFH VHNW·U½ ۭVH \HGۭQFۭOۭàH JHUۭOHGۭ 6RQX¨- 70,28 61,12 ( 7ú&$5(7 61,24
58,17 53,86 70,08 73,45 Dicle 62.046.588 59
56,16
0 20 40 ODUòQ ۭ¨ۭQGH SR]ۭWۭI ۭ¨HUۭN RUWDODPDVò HQ \½NVHN RODQ 62,93 W·UGH WRSODP VRQX¨ VD\òVò EDNòPòQ- 81,41 TOGG 866.194 A JET (Anadolu Jet) 78,22
80
100
60
69,86
73,33
62,20 76,85 +$9$ <2/8 7$û,0$&,/,ø, 81,59 66.790 0 20 40 60 80 100 77,12 POZİTİF KONUŞULAN İLK 10 MARKA
80,42
61,48
02%ú/<$
60
40
20
0 Skor: 2024 2023 2022 80 100 0 20 40 89,90 100 0 0 20 20 40 40 60 60 80 80 100 Ülker TOPLAM SONUÇ - Samsung TOPLAM SONUÇ 2024 2023 2022 78,30 Trendyol 80.103.623 56
865.079
Skor:
65.056
100
60
80
89,90
63,01
50
Temu
20
0
60
40
Skor: 2024 2023 2022 Skor: 2024 2023 2022 80 100 Skor: 2024 2023 2022 89,90 - - 9HUL EXOXQPDPDNWDG×U 79,18 0 Skor: 10 2024 20 30 2023 40 2022 60 70 80 NEGATİF KONUŞULAN İLK 10 MARKA 66.817.653 49
Trendyol
2023
2024
Türk Hava Yolları
İLETİŞİMDE 5C - 9HUL EXOXQPDPDNWDG×U 2023 2022 Köfteci Yusuf 89,90 Tesla 81,02 64.758 64,58 TAHMİNİ ERİŞİM POZİTİF ORAN% Köfteci Yusuf 124.604.485 49
2022
Skor:
1.980.946
429.925
757.399
2024
Skor:
89,90
62,95
66,82
135.815
( 7ú&$5(7 Turkcell 57,91 1.405.484 Amazon *ú<ú0 78,54 Zorlu 62.145.515 50
D j tal t bar, kısaca “Çevr m ç ayak z .” Markanın ya çevr mdışı olarak nasıl algılanacağını her zaman şek l- 53,89 66,01 81,61 75,87 272027ú9 TAHMİNİ ERİŞİM 45.289.410 45
Şok Market NEGATİF ORAN%
(ø/(1&(
56,44
81,59
Huawei
da b r marka ç n çalışanların d j tal ortamda yayınla- lend recekt r. Sosyal ağlar, temel d nam kler ve kulla- =ú1&ú5 0$5.(7/(5 Trendyol 54,88 1.293.165 Apple 61,24 115.420 83,36 72,98 83,96 86.648.817 Dicle 50 62.046.588 59
02%ú/<$
-
Burger King
89,90
73,45
-
dığı çer kten başkaları etk leneb l r k bu ş rketler ç n /2-ú67ú. 9( 7$û,0$&,/,. 79,18 89,90 Netflix 52,15 1.215.145 0 20 Türk Hava Yolları 100 93.510 56,05 78,22 74,44 Sabancı Holding 88.602.932 45 82.673.023 41
nıcı etk leş mler açısından 5C le tanımlanır. Ş rketler n
89,90
60
80
40
77,12
Yemeksepeti
53,27
89,90
89,90
81,02
64,58
öneml . Tak pç get reb l r ya da markadan vazgeç l- 5C’y anlamaları ve uygun b r şek lde kullanab lmeler 86,21 0 NEGATİF KONUŞULAN İLK 10 MARKA 77,10 78,30 65,02 77,72 Trendyol 80.103.623 56 98.631.333 41
2023
2024
2022
Skor:
88,07
100
20
40
60
80
Turkcell
- 62,95
89,90
Türkiye Sigorta
30
20
60,99
mes n sağlayab l r. Sosyal medyanın her alanda adeta d j tal t barı nşa etmede öneml . Content (İçer k), 93,28 Tüpraş Skor: 2024 2023 2022 1.205.279 - 9HUL EXOXQPDPDNWDG×U 89.451 0 10 86,75 40 50 60 70 80 88,50 108.866.199 Temu 41 66.817.653 49 218.900.657 40
66,82
Turkcell
-
78,54
64,94
2024
Zorlu
TAHMİNİ ERİŞİM
başat olarak kend n gösterd ğ günümüzde, sosyal Commun ty (Topluluk), Connect ons (Bağlantılar), Doç. Dr. 63,80 Koç Holding 1.082.959 NEGATİF ORAN% 83.356 Skor: 65,03 2023 2022 89,90 75.750.224 39 Mc Donalds 67.984.526 39
59,92
Samsung
56,99
75,87
66,01
77,56
68,77
90,01
72,98
61,24
medyada t bar yönet m ş rketler n kader n bel rl yor; Commun cat on (İlet ş m), Collaborat on (İş b rl ğ ). Bu Ayl n Tutgun Ünal 61,86 Dicle *ú<ú0 73,28 77,45 Köfteci Yusuf 124.604.485 49
55,62
62.046.588
59
74,44
89,90
73,45
59,65 78,22 Üsküdar Ün vers tes Starbucks 866.639 Sabancı Holding 83.356 0 20 40 60 80 100 Bahçeşehir 100.765.682 38 Starbucks
et ketlenm ş fotoğraflar, v deolar, blog gönder ler ve yapıyı b r çerçeve olarak alab l r z ve sosyal medyanın Yen Medya ve 61,12 81,61 272027ú9 2023 2022 0 20 40 65,02 80 100 Şok Market 45.289.410 45 116.609.038 39
60
0
100
80
20
40
53,86
58,17
77,12
60
TOGG Trendyol
2024
Skor:
56
80.103.623
100
80
40
60
20
sosyal medya etk leş mler , b r k ş n n veya ş rket n gerek şlevler n gerek kullanıcı deney mler n daha y Gazetec l k Fakültes 81,41 úd(&(. 866.194 A JET (Anadolu Jet) 66.790 83,96 Skor: 2024 2023 2022 Pınar 34.525.560 Burger King 37 82.673.023 41
2023
2022
78,30
69,86
0 Skor:
83,36
2024
76,85
61,48 40
50
20
10
0
56,05
0
başkaları tarafından ş md ve gelecekte çevr m ç ve anlamak ç n kullanab l r z. 40 30 60 2022 80 60 70 80 Öğret m Görevl s 20 40 60 80 100 Ülker Temu 87,04 66.817.653 Samsung 77,10 65.056 74,44 Acıbadem 143.238.872 37
Skor:
2024
49
2023
2022
- 9HUL EXOXQPDPDNWDG×U
865.079
100
20
0
89,26
2023
Skor:
2024
65,02
Skor: 2024 2023 2022 Skor: 2024 2023 2022 Köfteci Yusuf 72,98 757.399 Tesla 49 88,07 77,72 Yemeksepeti 98.631.333 41
Köfteci Yusuf
124.604.485
64.758
POZİTİF KONUŞULAN İLK 10 MARKA
86,75
+$9$ <2/8 7$û,0$&,/,ø,
*ú<ú0 - 9HUL EXOXQPDPDNWDG×U 71,63 H A Z İ R A N 2 0 2 2 / INB U S INE S S 88,50 Teknosa 48.220.807 37 H A Z İ R A N 2 0 2 3 / INB U S INE S S
40
78 INB U S INE S S / M A Y I S 2 0 2 5 68,27 79 Turkcell 218.900.657 81
45
( 7ú&$5(7 81,61 272027ú9 Şok Market 82,10 45.289.410 65,03 89,90 89,90 Oba 36.919.584 36
77,45
83,36 83,96 64,61 77,56 89,90 Mc Donalds 67.984.526 39
81,59
73,28
74,44
56,05 02%ú/<$ Burger King 82.673.023 41 89,90 TAHMİNİ ERİŞİM POZİTİF ORAN%
- 74,44 71,67 0 20 40 60 80 100 65,02 Starbucks
Zorlu
- 77,10 65,02 79,18 Yemeksepeti 70,50 98.631.333 Skor: 2024 2023 41 2022 57,91 116.609.038 39 62.145.515 50
53,89 20
88,07 NEGATİF KONUŞULAN İLK 10 MARKA 0 40 60 80 100
81,02 77,72 0 20 40 60 80 100 56,44
64,58
86,75
89,90 88,50 Turkcell 2023 2022 218.900.657 40 Skor: 2024 2023 2022 Huawei 86.648.817 50
62,95
54,88
65,03 89,90 Skor: 2024 52,15
66,82
78,54
77,56 Sabancı Holding 88.602.932 45
39
67.984.526
66,01 77,45 75,87 Mc Donalds TAHMİNİ ERİŞİM NEGATİF ORAN% 53,27
73,28
61,24 74,44 72,98 0 20 40 60 80 100
+$9$ <2/8 7$û,0$&,/,ø,
Türkiye Sigorta
0 20 40 73,45 80 100 65,02 78,22 Starbucks 116.609.038 39 POZİTİF KONUŞULAN İLK 10 MARKA 108.866.199 41
60
Dicle
62.046.588
59
40
20
60
80
0 Skor: 2024 2023 2022 80 100 0 20 40 60 77,12 100 89,90 Skor: 2024 2023 2022 Samsung 75.750.224 39
Skor: 2024 2023 2022 Skor: 2024 2023 2022 78,30 Trendyol 80.103.623 56 89,90
89,90
Bahçeşehir
100.765.682
0 10 20 30 40 50 60 70 80 TAHMİNİ ERİŞİM POZİTİF ORAN% 38
49
- 9HUL EXOXQPDPDNWDG×U Temu 66.817.653 57,91
Skor: 2024 2023 2022 úd(&(. Zorlu
Pınar
53,89 62.145.515 50 34.525.560 37
49
POZİTİF KONUŞULAN İLK 10 MARKA
+$9$ <2/8 7$û,0$&,/,ø, Köfteci Yusuf 124.604.485 56,44 87,04
*ú<ú0 89,26 Huawei 86.648.817 50 143.238.872 37
Acıbadem
89,90 Şok Market 45.289.410 54,88 72,98
45
81,61 272027ú9 52,15
Teknosa
89,90 Sabancı Holding 88.602.932 45
83,36 53,27 71,63 48.220.807 37
89,90 83,96 Burger King
82.673.023
POZİTİF ORAN% 80
56,05 74,44 TAHMİNİ ERİŞİM 0 20 40 41 60 100 68,27
Oba
57,91 77,10 65,02 82,10 Türkiye Sigorta 108.866.199 41 36.919.584 36
50
Yemeksepeti
98.631.333
41
53,89 88,07 Zorlu 62.145.515 Skor: 2024 2023 2022 64,61
56,44 77,72 71,67 Samsung 75.750.224 39
86,75 Huawei
218.900.657
40
54,88 88,50 Turkcell 86.648.817 50 70,50
65,03
52,15 89,90 0 20 40 60 80 100 Bahçeşehir 100.765.682 38
67.984.526
39
77,56
Mc Donalds
53,27 77,45 Sabancı Holding 88.602.932 45 Skor: 2024 2023 2022
úd(&(.
0 20 40 73,28 60 80 100 74,44 Pınar 34.525.560 37
0 20 40 60 80 100 65,02 Türkiye Sigorta 108.866.199 41 87,04
Starbucks
116.609.038
39
2023
2022
2024
Skor:
Skor: 2024 2023 2022 0 20 40 60 80 100 89,26 Acıbadem 143.238.872 37
Skor: 2024 2023 2022 Samsung 75.750.224 39 72,98
71,63 Teknosa 48.220.807 37
Bahçeşehir 100.765.682 38 68,27
úd(&(. 82,10 Oba 36.919.584 36
34.525.560
+$9$ <2/8 7$û,0$&,/,ø, Pınar POZİTİF KONUŞULAN İLK 10 MARKA
37 64,61
87,04 71,67
89,26 Acıbadem 143.238.872 37 70,50
89,90
72,98 89,90
37
48.220.807
89,90 Teknosa 0 20 40 60 80 100
71,63 TAHMİNİ ERİŞİM POZİTİF ORAN%
68,27
57,91 Skor: 2024 2023 2022
Zorlu
50
62.145.515
53,89 82,10 Oba 36.919.584 36
56,44
64,61
71,67
54,88 Huawei 86.648.817 50
70,50
52,15
40
0 20 53,27 60 80 100 Sabancı Holding 88.602.932 45
0 20 40 60 80 100
Skor: 2024 2023 2022 Türkiye Sigorta 108.866.199 41
Skor: 2024 2023 2022
Samsung 75.750.224 39
Bahçeşehir 100.765.682 38
úd(&(.
Pınar 34.525.560 37
87,04
89,26 Acıbadem 143.238.872 37
72,98
71,63 Teknosa 48.220.807 37
68,27
82,10 Oba 36.919.584 36
64,61
71,67
70,50
0 20 40 60 80 100
Skor: 2024 2023 2022